Facebook 2012: The Latest on Everybody's Favorite Social Network by Infographiclabs
Saturday, May 26, 2012
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Tuesday, November 3, 2009
Thursday, August 27, 2009
Monday, June 22, 2009
Survey findings on traditional versus new media usage in East Africa
KinConsult conducted an online survey of some organizations based in East Africa. The respondents were pre-selected and the survey link was sent via e-mail to influencers and decision makers who are close to their organization’s sales and marketing department. The survey was commissioned on April 21st 2009 and was closed out on June 19th, 2009. This survey was live for approximately 2 months.
For traditional media, lessons learned were that billboards and newspapers were the most popular traditional means of advertising and constituted 50 % of the respondents. In terms of new media the most popular use of advertising was e-mail marketing with 33% of the respondents indicating they used that to promote their services.
For a comprehensive analysis and findings please send an e-mail to info@kinconsult.com titled survey with company name and contact details.
For traditional media, lessons learned were that billboards and newspapers were the most popular traditional means of advertising and constituted 50 % of the respondents. In terms of new media the most popular use of advertising was e-mail marketing with 33% of the respondents indicating they used that to promote their services.
For a comprehensive analysis and findings please send an e-mail to info@kinconsult.com titled survey with company name and contact details.
Monday, May 11, 2009
Online Vs Offline media usage in East Africa
KinConsult is trying to gauge the level of new media usage in sales and marketing in East Africa and we would appreciate if organizations based in East Africa could fill out this short survey and/or forward it to those decision makers or influencers who manage their sales and marketing function in their respective organization.
Survey Link:
http://bit.ly/rrnkP
For any questions e-mail: info@kinconsult.com
Thanks in advance!
Survey Link:
http://bit.ly/rrnkP
For any questions e-mail: info@kinconsult.com
Thanks in advance!
Wednesday, November 5, 2008
Obama's use of the Internet for electioneering
Wow! What an amazing presidential race. As a supporter and a big fan of the Obama campaign machine I have been in awe of the online strategies deployed and used by the Obama campaign team in leveraging the Internet in spreading their message of hope of "Yes we can". I have been in receipt of their numerous e-mails which have had a clear call to action during the campaign season. The call to action was to either donate funds or volunter your efforts in the Obama campaign process. After getting their message you were either compelled to donate to their campaign or pick up the phone and rally potential supporters.
Obama is the 44th President and owes much of his success to his campaign team's use of the Internet as a fundraising and organization tool. Having garnered almost 53% of the popular vote and almost won the electoral votes 2:1 against the GOP. The use http://www.mybarrackobama.com/ to organize thousands of phone-banking events and raised a record $ 700 million in contributions from more than 3 million people, a majority of whom donated through the web is a true testament of how disciplined and focused they were in executing their online strategy. In fundraising the Obama campaign solicited for small donations of $10 and $20 and ended up raising record donations and then using the funds for traditional television advertising. For example It is estimated their campaign spent about $ 300 million on television compared to Mcain's 120 million during the campaign season. This is definitely a model that will be studied in business schools for years to come.
Credit for their Online efforts can be attributed to Joe Rospars and Chris Hughes. The former is a veteran of Howard Dean's online campaign efforts in 2004 and the latter is a co-founder of Facebook currently the hottest social media site. The Obama campaign used their site mybarrrackobama.com as an access point to foster collaboration for millions of ordinary Americans in involving them in the political process by asking them to volunteer their time or donate funds by working around their schedules. The social networking tool also appealed to the younger voters as they used texts to reach the Generation Y demographic. When the McCain campaign got negative and ugly through the use of robot phone calls this same media was used as a rallying point to counter the false propaganda about Obama's political campaign.
Obama's campaign was the story of his supporters and this was manifested by the viral effects of his campaign on thousands of websites and who can forget the youtube videos that sprung up that helped bring a fun spin to his campaign. Their campaign strategy was fresh and they kept being innovative by using new technology to mobilize supporters. I remember downloading an Obama application onto my Iphone that I could use to mobilize friends and contacts in battleground states.
If the use of technology and innovation is a sign of what is to come from Obama's Presidency at the White House then we are excited and thrilled because we know it will be such a breath of fresh air given then way he has conducted his campaign.
Obama is the 44th President and owes much of his success to his campaign team's use of the Internet as a fundraising and organization tool. Having garnered almost 53% of the popular vote and almost won the electoral votes 2:1 against the GOP. The use http://www.mybarrackobama.com/ to organize thousands of phone-banking events and raised a record $ 700 million in contributions from more than 3 million people, a majority of whom donated through the web is a true testament of how disciplined and focused they were in executing their online strategy. In fundraising the Obama campaign solicited for small donations of $10 and $20 and ended up raising record donations and then using the funds for traditional television advertising. For example It is estimated their campaign spent about $ 300 million on television compared to Mcain's 120 million during the campaign season. This is definitely a model that will be studied in business schools for years to come.
Credit for their Online efforts can be attributed to Joe Rospars and Chris Hughes. The former is a veteran of Howard Dean's online campaign efforts in 2004 and the latter is a co-founder of Facebook currently the hottest social media site. The Obama campaign used their site mybarrrackobama.com as an access point to foster collaboration for millions of ordinary Americans in involving them in the political process by asking them to volunteer their time or donate funds by working around their schedules. The social networking tool also appealed to the younger voters as they used texts to reach the Generation Y demographic. When the McCain campaign got negative and ugly through the use of robot phone calls this same media was used as a rallying point to counter the false propaganda about Obama's political campaign.
Obama's campaign was the story of his supporters and this was manifested by the viral effects of his campaign on thousands of websites and who can forget the youtube videos that sprung up that helped bring a fun spin to his campaign. Their campaign strategy was fresh and they kept being innovative by using new technology to mobilize supporters. I remember downloading an Obama application onto my Iphone that I could use to mobilize friends and contacts in battleground states.
If the use of technology and innovation is a sign of what is to come from Obama's Presidency at the White House then we are excited and thrilled because we know it will be such a breath of fresh air given then way he has conducted his campaign.
Wednesday, October 1, 2008
Fact finding tour on the state of eCommerce in East Africa
September 28, 2008
FOR IMMEDIATE RELEASE
CONTACT:
Public Relations
KinConsult
510-545-4083
PRESS RELEASE
Fact finding tour on the state of eCommerce in East Africa: KinConsult’s findings in Kenya and Uganda
Sunnyvale, CA USA --- KinConsult is an online marketing consultancy that is capable of delivering solutions and services that enable corporations and institutions to connect transform and extend their businesses online through the creation, development and delivery of leading-edge solutions and services by leveraging online tools that help customers, suppliers and partners manage their needs more efficiently and effectively.
The company is strategically headquartered in
From August 28, 2008 until September 23, 2008 KinConsult’s CEO & Founder Kinoti Gituma was in East Africa on a fact finding mission on the readiness of the
KinConsult’s sojourn to the East African region was inspired by the call of Ambassador Eric van der Linden. Head of Delegation European Union who has called on the tourism stakeholders to embrace eCommerce in marketing tourism in
In addition Mr. Gituma went on a fact finding mission to
KinConsult’s has a 2-prong strategy to set up shop in the African region. First to identify organizations in the public or private sector that have an interest in promoting and marketing their services in the more developed markets of North America and
Demographics and statistics show that the consumption of media has evolved rapidly in the West. In the
The second strategy is that in the coming years once broadband is ubiquitous in
Developing a successful online marketing strategy is essential for any marketer today. In order to succeed, one must develop and implement a strategic plan that includes all of the following:
• Great product
• Web site designed to promote your offerings
• Comprehensive online marketing strategy
KinConsult can provide a comprehensive online marketing strategy through search engine marketing , e-mail marketing, social media marketing, online video marketing, consumer generated media, display /banner advertisement and online marketing contest solutions. KinConsult as an organization works closely with large internet brands such as Google, Yahoo and Facebook in providing current and up to date solutions. KinConsult understands how consumers interact with content online and strives to provide the keys that will help unlock brand interaction and user intent by being:
(i) Thorough in analysis
(ii) Having a clear cut strategy
(iii) Activating programs in the right online channels
(iv) Engaging customers across the vast internet landscape and
(v) Ensuring that we measure our results while attaining the highest Return on Advertisement Spend (ROAS)
# # #
Thursday, August 14, 2008
10 landing page tips for turning visitors into customers
- Tell them why they should buy from you - Clarity of your value proposition is the most important factor in determining whether a customer buys from you or not. Ask the question: "Why should I buy from this site?"
- Keep them with with you - Protect your landing page from the #1 threat to conversions: site flow disruption. After identifying a unique and compelling value proposition, you must ensure that you express it throughout your sales process in a clear, consistent and compelling way. Eliminate site flow disruption to help maximize conversions.
- Don't say too much - Don't clutter your landing page with unnecessary details. Instead (a) Clearly state your key message using few words as possible. (b) Use summary descriptions, sub-headings, bulleted lists and short paragraphs. (c) Adopt a standard one-column format for easy reading.
- Make it simple - Improve the user experience with a site that is easy to navigate. A simple page layout that employs a clean visual and straightforward design is best. Here's how- Dos: (a) Design your site with clear hierarchy with color and contrast for easy legible text. (b) Use meaningful and high quality graphics (don't clutter) (c) Use breadcrumbs to let visitors know where they are on your site. (d) Employ a clickable logo that takes visitors to your homepage. (e) Use color to distinguish Don'ts: (a) Employ horizontal scrolling. (b)Direct links to new browser windows. (c) Have flash-based content unless required.
- Call to action - Focus on one primary action per screen (don't stuff too many products onto one screen). Make the call-to-action button clearly visible without having to scroll; don't bury it under pages of information. Consider using tabs or pop-up box to consolidate information.
- Get specific - Provide product details and a large product image while displaying incentives e.g free shipping and warranty information high on the page and close to the product. Don't discourage visitors by requiring registration to your site.
- Flaunt what you have - What differentiates you from your competitors? Free shipping, discounts, 2 year warranty, price protection, privacy and security, customer service? If you have it flaunt it.
- Search yourself - Make your site easy to navigate by helping potential customers find what they are looking for as quickly and easily as possible. A search feature box should be simple and visible with a type in-field, not a link. To help increase conversion, make sure your search results link to product pages.
- Rally the believers - Credibility is a true testament: people don't buy from websites, people buy from people. Thus testimonials from devout customers persuades the doubting Thomases.
- Let them make the choice - "Why should I buy this specific product?" Almost every e-tailer forgets about this, but it's the question that's key to the customer's mind. Prove to your customer why they should buy this over the competitor's by offering reviews, ratings and comparisons.
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